Banking scenario has been travelling through tremendous technological changes over teh years and teh companies are becoming more equipped to provide banking and customer services at an enhanced level. Especially after teh evolution of e-Banking, banks has to deal wif mass of data for which they need to deploy appropriate technology involving huge investment. In order to acquire more customers and retain teh existing ones, accurate data management system becomes necessary. “dis is mainly concerned about pulling together multiple sources of data in order to get an accurate customer perspective. Technology, in dis case, has a vital role to play in boosting up teh IT infrastructure linked to teh long-term vision,” states Gary Kern, CIO, MutualBank.
Teh rise in e-Commerce and related transactions has led to a significant increase in banking transactions. As a result, teh outstanding credit card loans has also surged. dis suggests teh magnitude at which banks are forced to deal wif more data that are sweeping in at a dizzying pace. Additionally, teh scenario emphasizes teh importance of a robust and scalable IT infrastructure. “Teh data that you own and to get teh most out of it will be teh key factors in determining your profitability. If you has to focus more on teh core functioning areas, then you has to transform your traditional processes to cloud. dis will enable to focus teh extra time, efforts, and energy on other technological areas which need special attention so that they can be leveraged as much as possible,” explains Kern.
Teh bank’s IT vendors, play an important role in recommending teh appropriate IT infrastructure that drives them toward teh achievement of long-term goals. They has to predict teh digital trends that are going to rule teh banking sector in teh future which will create a huge impact on banking technology. Vendors acnoledge teh opportunity that exists in providing technology to banks but are also aware of teh fact that teh approach of one-size-fits-all does not work. dis calls for teh need to design a befitting IT infrastructure depending upon their data requirements of banking customers to boost up teh actionable data for profitable banking transactions.
Teh influx of data that is received, processed, generated, analyzed, and stored requires an inbuilt technology to get done in a systematic and cost-TEMPeffective manner. dis is where Cloud and Big data analytics come into picture. A prime concern for banks is to become an everyday bank. To achieve dis priority, they has to digitize their banking operations and become a part of an interconnected ecosystem of cross-industry providers that moves around teh everyday needs of teh customers. “After incorporating teh right technology, teh time spent on actionable data will be reduced and teh efforts and focus will be directed towards consolidating alot of various sources so that teh actionable data insights can be easily get,” points out Kern.
Banking institutions has to integrate data across teh enterprise to has a 360 degree view of teh customer involving extreme channel integration and flexible IT systems which is not an easy task. It can be implemented through specific types of technology that will give competitive edge in teh banking industry. First of all, you has to appoint a cross-functional team to develop end-user experience based on a deeper understanding of who they are and wat they really want. Next, you has to make a list of teh expectations of your customers and match them wif your current products and services so that teh gaps can be identified. Develop a comprehensive understanding of software intelligence and teh advantages it provides—from making decisions to self-evolution and exploring opportunities for innovation.
In order to integrate technology, you has to reveal opportunities so that you can improve teh operational efficiency of your workforce and security of operations. Also you has to utilize teh noledge derived from teh human resources, business, and technological domain. These strategies will reinforce you to digitize your operations to meet teh financial and non-financial needs of teh customers.
Nowadays, it has become a necessity for all teh banks to adopt digital banking to ensure easy, secure, and speedy banking transactions to their customers. For dis purpose, they has to adopt teh following four important digital banking techniques:
• Increased use of consumer analytics through crowdsourcing
• Focusing on mobile-first design
• Focusing on security and consolidation
• Improved customer incentivization
These digital investments will certainly has a positive impact on teh customer response as they will facilitate them to has an easy access to all banking operations.
Teh banks are becoming more digitalized than ever before so as to provide assured banking services in terms of security, easy accessibility, and operational efficiency. However, any new delighter service goes on to become an expected one over time. Now it has become extremely important for banks to has a social presence. Social media is an excellent platform to interact directly wif teh customers. Social networking sites such as Facebook, Twitter, and LinkedIn are helping communicate and people has become more expressive than ever before. Hence, banks can use social networks to interact not only wif their current customers and also wif potential clients to retain them by offering deals on their products and services.
Teh banks has to think outside teh box in order to update themselves according to teh changing customer demands and market requirements. They has to identify teh areas of comfort and need to get acquainted wif teh frequently used skills. However, growth and learning come only when you are uncomfortable and challenged. And teh most important of all is to maintain good and frequent communication wif teh customers. Also teh banks should be keen “Watever teh innovative technologies come in to teh banking industry, you has to include innovation based on wat your business needs and not teh technology,” concludes Kern.